Young artist listening to recording of local community music, FAMLAB Community Music Residency, Gia Lai province. Photo by Le Xuan Phong 

The British Council is looking for expert researcher to conduct several case studies that form a part of our evaluation of Heritage of Future Past – a Cultural Heritage for Inclusive Growth project in Vietnam.

Deadline for expression of interest: 14 February 2020
Assignment period: 1 March 2020 to 31 March 2020


Cultural Heritage for Inclusive Growth is a two-year pilot programme undertaken by the British Council exploring ways in which local culture can improve the lives of individuals around the world.

In a 2018 British Council report, we explored the notion that cultural heritage could contribute to inclusive growth. In the report, we share findings from a sector consultation and international research suggesting that when people or communities are given the opportunity to engage with, learn from and promote their own cultural heritage, it can contribute to social and economic development. 

By 'inclusive growth' we mean developing tangible opportunities which create economic and social growth that benefits everyone.

By 'cultural heritage' we mean any type of cultural object or activity that is connected to an individual’s history and identity. This could be anything from the built environment to cultural traditions such as music and language.

For more information about the global Cultural Heritage for Inclusive Growth programme please visit: 

Heritage of Future Past – A Cultural Heritage for Inclusive Growth project in Vietnam

Heritage of Future Past works with music and film heritage, in particular valuable aspects that are under-represented or at high risk of disappearing. 

Music and film heritage – especially that of or representing marginalised groups, including ethnic minority groups located in remote, rural areas – are becoming increasingly less visible in Vietnam’s contemporary culture and society, against the backdrop of overwhelming economic growth. Within this context, efforts in safeguarding valuable and at-risk intangible cultural components have received very little attention and support. The situation affects the capacity of communities surrounding said components to develop their human capital and contribute to the development of the country.  

The project works across two main strands:

Strand 1: Community Cultural Heritage

This strand aims to ensure that communities of heritage bearers benefit from more in-depth and community-based efforts to safeguard and promote their cultural heritage. Over nearly two years, the project has been working with community heritage music in Gia Lai (working with the gong music of Bahnar people), Ninh Thuan (Cham ritual music), Kon Tum (working with music of Jrai people and other sub-groups of Jrai ethnicity) and Ho Chi Minh City (Cai Luong theatre). Project activities mainly focus on (i) research and documentation, including audio-visual documentation by diverse groups including children; (ii) teaching and learning of heritage music, including oral teaching and including in both communities and schools, (iii) creating a space for heritage music and other community heritage assets and training in the management of this space; (iv) training in recognising and managing community cultural heritage assets; and (v) community-based tourism development using community cultural heritage assets. 

Strand 2: FAMLAB (Film, Archive and Music Lab) 

The FAMLAB (Film, Archive and Music Lab) strand aims to connect Vietnam’s music and film heritage with artists, creative practitioners and other players in the cultural and creative industries.

Initiated by British Council UK, FAMLAB started in 2016 in the UK as an experimental platform towards engendering possibilities in collaborative work between the worlds of music, film and visual archive. Within the framework of Heritage of Future Past, the Vietnam edition of FAMLAB incorporates a funding initiative, residencies, events and symposiums. Specific FAMLAB activities are: 

  • FAMLAB Fund provides grant packages to projects that seek to engage with Vietnamese film and music heritage through contemporary mediums.
  • The Residency programme aims towards meaningful exchanges with practitioners of Vietnamese music and film heritage surrounding the target communities.
  • FAMLAB Open Sessions is a series of curated events showcasing contemporary exploration into Vietnamese music and film linages.
  • Symposiums, workshops, and public events: a series of activities to build a platform where knowledge and skills surrounding contemporary practices engaging with Vietnamese film and music heritage can be shared and showcased. 

From the two years of the project pilot 2018–2020, we are interested to see evidence emerging from activities and by the people in the places that we have worked in that can help us understand:

(i) To what extent and in what ways is investing into cultural heritage contributing towards different forms of inclusive growth to benefit the target audiences of the project?

(ii) What opportunities and challenges have been encountered during project implementation, how have they been addressed and what has been learned?

(iii) From the experience of the project implementation, what is the potential for longer term growth beyond the end of the programme. What are the conditions needed to support this?

For more information about the project please go to  


We are looking to conduct several case studies focusing on the people, places and activities that have been part of the Heritage of Future Past project over two years from the start of the project in April 2018. 

The case studies should gather and present any valid and reliable quantitative and qualitative data, as applicable, to evidence whether, or to what extent, the following outcomes have been achieved as a result of the project:

Outcome 1: Community members, including children and young people, women and girls, and indigenous groups, have a deeper understanding of the value and opportunities that their cultural heritage can bring, and greater capacity to act on these opportunities.

Outcome 2: Individual professionals, including artisans, crafts people, masters, artists, arts managers, heritage practitioners, have greater capacity to play an active role in safeguarding and transmitting valuable and at-risk cultural heritage components so that they contribute to inclusive growth.

Outcome 3: Institutions and organisations, including grassroot and community-based organisations, have greater capacity to realise the benefits of cultural heritage so that they contribute to inclusive growth.

Outcome 4: Influencers, such as community leaders, and policy and decision makers at national, regional and local level, have a deeper understanding of the value and opportunities that cultural heritage can bring for inclusive growth.

We are therefore looking to have 5 case studies exploring the following:

Case Study 1 – Community members valuing and acting on the valuing and acting on opportunities their cultural heritage can bring.  

The communities in focus are in:

  • Gia Lai 
  • Ninh Thuan 
  • Kon Tum 
  • Ho Chi Minh City 

Case Study 2 – Individual artists, cultural heritage practitioners and professionals feeling more confident in playing an active role in cultural heritage.

Case Study 3 – Institutions/organisations playing a new or greater role in supporting cultural heritage in a way that contributes towards inclusive growth.

Case Study 4 – Partnership and collaboration between institutions or organisations based in the UK and Vietnam around the use of cultural heritage yielding positive outcomes.

Case Study 5 – Changes in the environment or practice or attitudes of policy/decision makers towards the potential of cultural heritage.

The final output of this assignment would be a collection of between three and five case studies presented in form of a written report, of between 1,000 and 1,500 words per each case study, and between 6,000 and 1,000 words for the entire report. We welcome visual and audio elements incorporated into the report format. 

To support the development and execution of these case studies, as well as the final report writing the project team will be able to provide: 

  • project design documents and reports
  • project monitoring data, as well as contact information of project partners and beneficiaries as required
  • results of project participant survey across all target groups 
  • a collection of Whispers of Change, which captures information about possible positive changes from the project partners and participants. 

We anticipate the volume of work to conduct these case studies and write the report as follows:  



No. of working days

Review project design documents and reports, including a M&E matrix and plan, and delivery structure

March 2020

Two days

Review project monitoring data, participants survey results, and a selection of whispers of change collected from project participants

March 2020

Two days

Development of a proposal including (i) a case study structure; (ii) a plan for field research; and (iii) a structure for the final report.  (Please note that this proposal will need sign-off by the project team before the next steps)

March 2020

Two days

Interviews of project team and delivery partners

March 2020

Two days

Interviews with a selected number of project participants

March 2020

Five days

Report writing

March 2020

Five days

Report revision (after feedback from project team)

March 2020

Two days



20 days


  • Experience in research and monitoring and evaluation work for development projects in Vietnam. Knowledge and experience in the culture and heritage sectors will be an advantage
  • Advanced qualifications in arts and humanity, journalism or related fields
  • Ability to communicate and write in English and Vietnamese
  • Availability to travel to all locations during the timeframe specified in the scope of work
  • Please provide three examples of previous research, case study, or monitoring and evaluation report work
  • Please provide three referees (name, title and work place only). We will only ask for contact information if you are short-listed. 


  • Professional fee for 22 working days, with the daily rate depending on experience and qualifications, inclusive of all applicable taxes
  • All domestic travel expenses as required by the assignment as agreed with the project team, to be arranged and paid for by the British Council, or reimbursable based on actual receipts.

We follow the EU–UN cost norms for professional fees and other expenses in Vietnam.

How to apply

Please send your proposal (maximum two A4 pages) addressing all requirements for this assignment and a portfolio of past experience/projects to before 31 December 2019. 

Your proposal should clearly indicate your proposed professional fee (daily rate) for the entire assignment.  

Note that any files larger than 10MB should be sent via an internet link.

All submissions will be assessed to determine the most suitable candidate using the criteria and weighting provided in Clause 14 of Annex 1: Request for Proposals in download link below.

Key dates  

Request for proposals launched (re-launched)

20 January 2020

Deadline for inquiries

31 January 2020

Deadline for proposal submission

14 February 2020

Review of submissions and possible interviews

17–21 February 2020

Final Decision

26 February 2020

Contract signed with successful candidate

29 February 2020

Contract start date

1 March 2020

Contract end date

31 March 2020