The report, produced by Music Ally, stems from research on collaboration and development opportunities for the music business spanning the period 2024–2027 between the UK and Vietnam. This collaboration involved the Hozo International Music Festival, as part of the British Council’s UK/Viet Nam Seasons 2023 programme.

The report conducted in-depth interviews with industry leaders, policymakers, subsidiary bodies, and music entrepreneurs in both the UK and Vietnam. It focused on four main areas:

  1. Creative Economy
  2. Creative Entrepreneurship
  3. Live Music
  4. Digital: Music – Technology

The report introduces expert perspectives and current issues in the UK's implementation and development process while providing Vietnamese viewpoints and comments on the topic. These insights serve as a basis for proposing appropriate recommendations which are intended as a foundation for further in-depth discussions with policy makers, right holders, agencies and organisations operating in the Vietnamese music industry in the coming years.

 About UK/Viet Nam Season 2023

Marking 50 years of UK–Vietnamese diplomatic relations, and 30 years of the British Council’s presence in Viet Nam, the Season ignite new collaborations that celebrate the best of UK–Vietnamese partnerships and strengthen the connections between the people of the UK and Viet Nam.

The Season will imagine our future together by bringing together artists, universities, and civil society leaders. People across Viet Nam and the UK are having the opportunity to experience innovative and exciting creative work from some of the best UK and Viet Nam companies, artists and institutions creating together.

About Music Ally

Music Ally was founded in 2002 with a mission to help the global music business understand and benefit from digital technology and trends. We publish daily news, weekly insight, and remain ever positive about the future. We run business conferences to discuss and share knowledge; and we also provide workshops and training to the industry using our own inhouse content. Our clients range from huge global companies like Google, Meta and Spotify; major and independent labels and academic organisations, music managers and the artists and songwriters that are the lifeblood of this industry.

We publish in English, Spanish and Japanese and believe that the future of the industry is connected, global and diverse.

About Hozo International Music Festival

In Vietnamese culture, Hò is a performance genre that has long existed in Vietnamese folk music and is also what has created a cultural identity of Vietnamese music. HOZO - HO DO MUSIC FESTIVAL started from such inspiration - to not only spread the music and Cultural Values of Vietnam in the usual way but also to bring Vietnamese Music and Culture to the World Level. In 2023 festival takes place in central Ho Chi Minh City, from 22-24 December 2023.

Hozo Music Industry Workshop is a side event gathering music producers, singers, writers, investors, marketers, researchers, industry partners, government officials to share insights, knowledge and discuss the development of music and culture industries.